Inner Soul invites visitors to rediscover the story of hand-knotted, all-wool rugs by pausing, listening, and touching. The Sahrai Showroom in Via A. Manzoni 38, becomes a sanctuary where each rug reveals the importance of how deeply we feel the world around us, encouraging meditation, sensory awareness, and a reconnection with natural rhythms.
Inspired by traditional Berber rugs, the Mamounia Collection pays homage to the tribal floors of North Africa. Each rug features a simple yet enveloping design, ranging from geometric motifs to freer, organic shapes, always rendered in neutral tones that enhance their primitive, timeless character.
Moroccan rugs go back to the paleolithic era. Woven by tribal people for their own use and to cater for their warmth and comfort needs due to the climatic conditions of the elevated sections of the snow-capped Atlas mountains. The rugs were high-piled, thick with simplistic designs which were passed on from weaver to weaver. They were often used as bed-mats, floor coverings and even on horse saddles.
The experience engages all senses, from the softness of the rugs under hand, to incense and candle fragrances, gentle soundscapes, and warm, enveloping light. In a world that celebrates speed and constant productivity, slowing down and simply observing becomes revolutionary. Inner Soul embodies a profound spiritual connection, allowing individuals to experience their inner essence beyond the physical, fostering authentic emotional expression and a deeper pursuit of meaning.
BROWSE THROUGH THE LATEST MAMOUNIA COLLECTION RUGS
