Heritage Forever is not just a Showroom, it’s a very special place dear to the Sahrai Family, created to pay a tribute to their heritage, history of their family and the beautiful country where they come from Persia. Heritage Forever, showcases two hundred years of tradition. Located in Via A. Manzoni 38 in the center of Milan, this Showroom displays the most beautiful classical pieces. From the Heritage Collection presenting unique rugs that the Sahrai family has collected throughout six generations to the Parsa Collection showcasing a combination of the very best in traditional handmade Persian rugs and Sahrai’s designs, blended with a contemporary twist. Heritage Forever acts as a white canvas, an immersion in the past, where tradition, beauty, and heritage are celebrated.
The journey into Sahrai’s universe starts from Via A. Manzoni 45 where the finest and advanced innovation meet. Sahrai’s Headquarters is located in the historic Palazzo Borromeo, within the Milanese Quadrilatero della Moda. This unique location is dedicated to all our modern Collections that represent Sahrai’s innovative approach and commitment to exploring new frontiers. Showcasing its latest novelties and designs from different perspectives such as upon the walls, folded and mounted on revolving stands to be admired from every angle. This incomparable space truly highlights Sahrai’s distinctive energy and desire to make new dreams and projects come true. A level of modernity and elegance that goes beyond contemporary interior touching diverse atmospheres like architecture, design and fashion, belonging to the global city of Milan.